My inbox is full of crap!
we will go over a few topics how you should and should not reach out to possible clients,
We all need work! First contact and your approach to a possible client are crucial steps for establishing a long-term work-relationship. You wanna get more work, you wanna get better jobs and more leads turning into customers?
Here are a few reasons why you might get new clients or how you might drive them away
How I get approached:
- Post-production studios mostly eastern offering cutouts, clipping path, and high-end retouching for USD $5
- people asking me to hire them
- business dev people who want to posh cheap services
- headhunters looking for high-end retouchers for in-house work – mostly catalog work
- photographers asking for a price list
Issues I found with people trying to reach out to create business opportunities:
- Reaching out to the wrong contact (no target group analysis, no contact research)
- They do not value the contact’s time!
- Cold Calling or Cold Emailing
- Email Automatization
- Nothing to offer but asking for business
- misjudgment in terms of their own abilities
Questions you should ask yourself before approaching someone
- Am I addressing the right person to pitch to?
- Can I offer something of value?
- What is expected of me?
- Can I meet quality and time expectations?
Before Approaching Higher End Clients
- practice and build a portfolio first
- Consider applying for an in-house job for experience
- get some experience by offering low priced services via freelance websites (pressure is on)
- Built your online presence: portfolio website, Facebook, Instagram, YouTube. Be present and active.
- Reach out to possible clients and offer to work for free. This can build trust. Must have something to show for first!
How To Reach out
Places where you can find possible clients:
- trade shows
- social media
- local photographer meetups