Stefan Kohler talks with us about his creative life and how he founded the company RawExchange, helping thousands of people making composite artwork, producing custom stock packages and how to keep inventing oneself over and over again!
Stefan is the founder/inventor of RAW Exchange.
The company has started as a small project targeted on the German language market but with its success has quickly grown to an internationally run business with multiple employees working from various places all over the world. RAW Exchange was founded on the idea to deliver high-quality stock images for composites and other Photoshop based used cases. With it came the idea of creating educational content and tutorials around using these files and to learn to retouch.
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We have been talking with Stefan how he started with photography and how RawExchange came to be. Things took off when he decided to go crazy and to put a camera right into the fire. It was just afterward when he decided to make the images available for others to use.
If you are learning retouching, always ask the question WHY!
